The fraction of a circle is a degree. In each of an imaginary circle, you can find 360 degree. Each degree can define the surface of the earth. Group economics, collectivity, unity, and solidarity are a lot like a circle. Many of today’s black communities/neighborhoods around the world have access to resource that their ancestors did not have access to. It almost seems as if for every successful black owned business anomaly, there are several examples of failure. The funny thing is we tend to overlook the many untapped resources at our disposal daily. For every social network, streaming video vlogger, blogger, podcaster, media content creator, and social group there is scattered untapped information. With clients of my own (only a few are black unfortunately) I solve this problem daily. Unfortunately, I have had a harder time convincing my people to listen to me.
In Lagos, Nigeria a
client of mine by the name of Abayomi owns a small tech company. He has built a
mobile payment platform that functions in cellphones with or without the use of
internet service. In order to create traction, I recruited a group of teens and
college students. With our team of 40 employees 25 teens and 15 College
students, we were able to launch a strong visibility campaign. We used social
networks/groups, text messages, streaming videos, and face to face advertisement.
We targeted individual mobile phone owners, mobile phone merchants, and small
businesses who relied on mobile communications. After some convincing other
merchants and business owners embraced our proposal to collaborate for a big
cross marketing campaign. Without commercial radio, TV, or paying any outside marketing
vender we accomplished this.
The proposal was to pool
together our resources (man power, brick and mortar locations, customer data
base, social network pages, and products) and aggregate our resources
cohesively in a complimentary manner. There we were 1 street phone merchant , 3
cab companies, 2 grocery store owners, 1 hotel, 1 steamboat owner, 1
construction company, 2 restaurant’s, 1 insurance company, 1 corporate lawyer,
2 farmers and a small tech firm. The lawyer drafted all of our contracts, the
insurance company covered our liabilities, the farmers supplied food to the
grocery stores, hotel, and restaurant’s, the construction company keep everyone’s
facilities up to snuff, and the tech firm (my client) contracted his payment
platform out to every business owner in the circle. We used the Steamboat for
special marketing events and small import projects. We used the cab companies
to charter faith based groups, organizations, small business groups, and
locals. Each company aggressively promoted each other within the circle. After
2 weeks 20 new small businesses joined our circle and followed our system. That
was just 2 years ago, and today I can proudly say that the network is 3,000
strong.
http://www.myinterestingfacts.com/circle-facts/
http://www.myinterestingfacts.com/circle-facts/
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