The amount of wealth that each of
these three companies have generated over the years is massive. Also, all three
brands are global and easy to recognize. What stands out most about them is that
most of us can’t identify their founders. There is this belief that people only
invest in companies they know and trust. The reality is that people buy into
trends, charismatic people, ideologies, and companies that trouble shoot and
solve their problems.
As a venture capitalist I have
learned to invest in momentum and hard work. One of the luxuries of being a
venture capitalist is that people may hate you but they love your investment.
For example Donald Sterling’s controversial views have been the subject of debate
for years. The moment the media caught wind of his most recent PR nightmare the
Clippers franchise he owned continued to operate successfully. Sure some
sponsors left and money was loss but overall the company remained successful.
In fact even after the incident he continued to capitalize off of several
business ventures and investments that remain active.
My point is this investing in
others shifts the pressure from you to your investments. You don’t have to be
the next Bob Johnson, Oprah Winfrey, or Russell Simmons in order to be a
successful entrepreneur. You can be a venture capitalist, angel investor, or
silent partner in a corporation. So if you lack charisma or consider yourself a
introvert that’s fine and well. Find the model that works for you and go for
it.
WWW.CLOUD77PRO.COM TM ©October 2014 by Ade
WWW.CLOUD77PRO.COM TM ©October 2014 by Ade
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